Brand Overview Hemlock is heavily influenced by industrial materials and processes. Sustainability is clearly embedded throughout the brand, with a focus on long-lasting materials & low-impact production.
Visual IdentityHemlock’s identity embodies utility and restraint. The logo evokes strength and structure, while its organic shape nods to natural materials & hand-crafted processes. Print DesignAbraham screen printed each of these garments by hand using algae-based inks to demonstrate how sustainable printing can support visual and production goals. Unlike water-based inks this algae-based ink did not produce an unpleasant and harmful smell during the curing process.
Product Design Hemlock’s landing page includes my mixed media work that provides a distinctive representation of the company’s push for innovation and funcionality. The User Interface focuses on simplicity and intuitiveness.