Brand Overview: Hemlock is heavily influenced by industrial materials and processes. Sustainability is clearly embedded throughout the brand, with a focus on long-lasting materials & low-impact production.
Culture: Focused on manufacturing timeless pieces and committed to sustainability.
Visual Identity: Hemlock’s identity embodies utility and restraint. The logo evokes strength and structure, while its organic shape nods to natural materials & hand-crafted processes.
Primary Typeface: Logika Nova
Secondary Typeface: Cy
Primary Colors:
Hemlock Red (#E03236), Slate White (#FFFFFF), Pitch Black (#000000), Concrete Grey (#CDCDCD).
Print Design: These garments above were screen printed using algae-based inks, aligning with the brand’s commitment to sustainable practices. The process not only reinforced the importance of material choices in environmentally conscious design but also demonstrated how innovation in sustainable printing can support both aesthetic & ethical goals.
Product Design: Hemlock’s landing page includes my mixed media work that provides a distinctive representation of the company’s push for innovation and funcionality.